Posteriks  /  Statistics and benchmarks

Statistics and benchmarks

Numbers you can cite: how far viral posts beat their baseline, engagement-rate ranges by niche, and what an outlier really looks like — from first-party data.

All figures are aggregate and anonymized — no page or post is identified. For the definitions behind them, see the glossary; to test a single post, use the Baseline Beat Checker.

Do followers affect your chance of going viral? Across 19,468 posts, the breakout rate is flat from tiny accounts to giants: ~8% beat their baseline 5x whether they have 30K followers or 100M. Do viral posts run on outrage? We compared the reaction mix of breakout posts vs normal ones across 19,624 posts. Angry reactions stay under 0.5% even on the biggest hits. Outrage isn't the engine. Does the day you post on Facebook actually matter? We checked 19,624 posts by weekday. Breakout rate barely moves: 7.0%-8.5% every day. The day you post is not why a post does or doesn't take off. How far do viral posts beat their baseline? Data on content outliers: the median viral post beats its own page baseline about 4x, and 61% of top posts clear 3x. What a real breakout looks like, in numbers. How rare is viral content? Only 7.5% of posts beat their own baseline 5×, and just 3.4% hit 10×. Going viral is rarer than people think — real odds from 19,624 posts. How viral content really works: 19,624 posts analysed A first-party study of 19,624 public Facebook posts: the top 1% capture 71% of engagement, only 7.5% beat their baseline 5×, and video outperforms. Real aggregate data. Video vs image posts: which goes viral more often? We analysed 19,624 posts: video posts are ~2× as likely to beat their baseline 5× as images, with double the median engagement. Real data by format. Viral content benchmarks 2026 Real 2026 benchmarks from 2,000+ posts across 250+ pages: typical vs viral reach, how far outliers beat their baseline, and what counts as a breakout. What is a good engagement rate? (2026 benchmarks) Real 2026 engagement-rate benchmarks from 2,000+ posts: the median is about 2%, strong posts clear 5%+. What counts as a good engagement rate, with data.

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