What is a good engagement rate? (2026 benchmarks)
Everyone quotes a number for a good engagement rate. Here is what the data actually shows.
Engagement-rate benchmarks
| Engagement rate (per reach) | What it means |
|---|---|
| ~2% | Median — typical for a top post |
| 3%+ | Above average — ~32% of top posts |
| 5%+ | Strong — only ~14% of top posts |
| 6%+ | Top 10% |
How to use it
Compare a post's engagement rate to these bands, but remember: engagement rate is a quality signal, not a reach signal. A post can have a high rate and small reach. To know if a post truly won, check how far it beat its own baseline, not just its rate.
Check a post against its baseline or find what is working in your niche.
Methodology
Based on more than 2,000 top-performing posts across a network of 250+ content pages we operate, measured over one month. Figures are aggregates only — no individual page or post is identified. Reach and engagement are page-reported; the baseline multiple compares a post to its own page's typical performance.
FAQ
What is a good engagement rate in 2026?
By our data on top posts: about 2% is median, 3%+ is above average, and 5%+ is strong (only ~14% of top posts reach it).
Is a higher engagement rate always better?
Not alone. A high rate on tiny reach still means few people. Pair engagement rate with reach and with how far the post beat its own baseline.