Why is my hook not working?
A failing hook shows up as a cliff in your first-3-seconds retention.
Your hook is not working usually for one of three reasons: it is too slow (a logo or intro before the point), too vague (no specific promise or tension), or it promises something the viewer does not care about. The fastest diagnosis is retention: if most viewers drop before 3 seconds, the hook — not the reach — is the problem. Fix the opening to state the stakes or payoff immediately and re-test.
Posteriks finds posts that beat their own account baseline in your niche and helps you build your own version — not a copy. Check your own post free →
Compare your opening to hooks on posts that beat their baseline in your niche. If theirs land the promise in the first second and yours does not, that gap is your fix. See what makes a hook work.
The next step is always the same: find what already beats the baseline in your niche and rebuild it. See viral posts by topic or test a post in the Baseline Beat Checker. More in Answers.
FAQ
How do I know it is the hook and not reach?
Check first-3-second retention. A sharp early drop means the hook is losing people before distribution even matters.