What is a good baseline for social media posts?
A baseline is not a target to hit — it is your own line to beat.
A good baseline is simply the median engagement of your own recent posts — the middle value across your last 10-20. It is personal: there is no universal number, because a baseline scales with audience size and niche. The point of a baseline is not to be high; it is to be the honest line each new post is measured against, so you can see which posts actually broke out.
Posteriks finds posts that beat their own account baseline in your niche and helps you build your own version — not a copy. Check your own post free →
Set your baseline from engagement (reactions + comments + shares), not views, and recompute it every few weeks as your account grows. Then aim to beat it more often — that is the whole game.
See the pattern behind posts that beat the baseline in viral posts by topic, or test a post in the Baseline Beat Checker. More short reads in Answers.
FAQ
Should my baseline go up over time?
Usually yes as you grow, which is why you recompute it periodically. What matters is how often you beat the current line.