Reels vs photos for reach
Reels reach wider by design — but wider is not the same as better for every account.
Reels usually reach further than photos because they are built for non-follower distribution, so for pure reach they often win. But photos can outperform on saves, comments and connection in certain niches, and a photo that beats your baseline is worth more than a reel that does not. Do not treat reach as the only goal or format as a fixed rule — test both and judge each by its baseline multiple in your niche.
Posteriks finds posts that beat their own account baseline in your niche and helps you build your own version — not a copy. Check your own post free →
If growth is the goal, reels' non-follower reach usually helps most; if depth and saves matter, photos can win. Let the outliers in your niche show which format the winners use.
Whatever the metric, the fix is the same: find what already beats the baseline in your niche and rebuild it. See viral posts by topic or test a post in the Baseline Beat Checker. More in Answers.
FAQ
Should I only post reels then?
Not necessarily. Reels reach wider, but a photo that beats your baseline still beats a reel that flops. Test both.