How to write a hook that stops the scroll
Stopping the scroll is about the first second, not the whole post.
To write a hook that stops the scroll: open on the payoff or a sharp tension in the very first second, be specific (a number, a stakes, a surprising claim), and cut everything that comes before it — logos, intros, warm-ups. The viewer should feel that the next second is required to resolve what you just opened. Then earn each following second the same way; the opening only buys the first one.
Posteriks finds posts that beat their own account baseline in your niche and helps you build your own version — not a copy. Check your own post free →
Write three different openings for every post and keep the one that makes you need the next second. Model the pattern from outliers — the openings on posts that beat their baseline are your best reference.
The next step is always the same: find what already beats the baseline in your niche and rebuild it. See viral posts by topic or test a post in the Baseline Beat Checker. More in Answers.
FAQ
Should the hook be text or spoken?
Either works — what matters is that the specific promise or tension lands in the first second, on screen or in the first words.