How to read your Instagram insights
Insights overwhelm you with numbers; three of them actually explain your reach.
To read your Instagram insights usefully, skip the vanity totals and focus on three things: early retention (did people stay past the first seconds), saves and shares (do people value it enough to keep or spread it), and how each post compares to your own baseline (its multiple). Those three explain why a post did or did not travel far better than raw reach or likes. Everything else is context; these drive distribution.
Posteriks finds posts that beat their own account baseline in your niche and helps you build your own version — not a copy. Check your own post free →
Insights tell you what happened; the baseline multiple tells you whether it was good. Compute it fast in the Baseline Beat Checker and compare posts to your own norm.
Whatever the metric, the fix is the same: find what already beats the baseline in your niche and rebuild it. See viral posts by topic or test a post in the Baseline Beat Checker. More in Answers.
FAQ
Which insight predicts reach best?
Early retention and saves/shares drive distribution; the baseline multiple then tells you whether the post beat your own normal.