What makes content go viral?
Not luck, not hashtags — a measurable pattern you can learn from.
Content goes viral when it beats its own account baseline: a strong hook earns watch-time, an emotional or useful payoff earns completion, and a shareable point earns sends. Raw follower count doesn't cause virality — beating the baseline does, which is why a small account's outlier is more instructive than a big account's average post.
Posteriks finds posts that beat their own account baseline in your niche and helps you build your own version — not a copy. Check your own post free →
The mechanics
Modern feeds rank by watch-time, completion and shares. A post that clears its account's baseline on those signals gets pushed to new audiences. Emotion, novelty, social proof and a clear structure are the levers.
See it in your niche
Posteriks surfaces the posts that beat their baseline in your niche and breaks down why — find what is working.
FAQ
Do hashtags make content go viral?
No. They help discovery marginally. Virality comes from beating your baseline on watch-time, completion and shares.